Understatement was established in the spring of 2017 in Stockholm by Marie Stolt and Maria Lager with the vision to provide the market with premium, playful and contemporary underwear. We wanted to bring exciting contrasts and color combos, edgy details and a big dose of humor into the underwear segment– creating a brand that is both fun to shop and empowering to wear. With a love for basics and a pash for madness, Understatement is for women demanding gorgeous underwear to love and live in everyday, but would never settle for boring. The search for your perfect go-to underwear ends here.
Understatement aspires to improve and enhance the world of underwear from the inside out. With eclectic styles, eye catching details, premium quality and great comfort–Understatement will become your new underwear obsession. We believe in upgrading the status of an often neglected and unexciting garment by transforming it into an active style choice. We create underwear that will be perceived as accessories, blurring the line between clothes and underwear. Understatement should not be hidden but rather become an extension of your outfit. The first delicate layer touching your skin that both feels and looks fantastic. Don’t hide it- Flaunt it.