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Bonjour Understatement Underwear, our NEW IN brand

Understatement was established in the spring of 2017 in Stockholm by Marie Stolt and Maria Lager with the vision to provide the market with premium, playful and contemporary underwear. We wanted to bring exciting contrasts and color combos, edgy details and a big dose of humor into the underwear segment– creating a brand that is both fun to shop and empowering to wear. With a love for basics and a pash for madness, Understatement is for women demanding gorgeous underwear to love and live in everyday, but would never settle for boring. The search for your perfect go-to underwear ends here.


Understatement Underwear- Behind the Scenes from Les Rêves on Vimeo.

Understatement aspires to improve and enhance the world of underwear from the inside out. With eclectic styles, eye catching details, premium quality and great comfort–Understatement will become your new underwear obsession. We believe in upgrading the status of an often neglected and unexciting garment by transforming it into an active style choice. We create underwear that will be perceived as accessories, blurring the line between clothes and underwear. Understatement should not be hidden but rather become an extension of your outfit. The first delicate layer touching your skin that both feels and looks fantastic. Don’t hide it- Flaunt it.

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Bonjour Christina Leonor

Our new amazing brand designes and founded by Christina Eleonor Lindstrom a Swedish girl with passion for exclusive lingerie who lives in Milan. Christina Leonor is a luxury lingerie brand of Swedish origin, specialised in silk and lace, with a an eye to ethical and sustainable sources. Christina Leonor’s core-aim is to bring the finest laces and organic silk to create effortless chic and seductive pieces, that combines Swedish minimalism together with Italian elegance. All silk pieces are made of 100% natural silk, which means there are no additives or chemicals used in the process. The silk is woven from conventionally raised silk that has been reeled from the cocoon. Only reeled silk can make this lustrous satin. All pieces are proudly made in Italy, in a factory that ensures responsible and sustainable manufacturing.

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UKLA 2018 winner: Marketing Campaign of the Year

We are so proud to have this amazing brand, Bluebella on our shop.
We love their styles and love the way they make us all feel like a queen!

Bluebella has been named the winner of the Marketing Campaign of the Year award for its Dare to Bare campaign, which launched in 2017 with a catwalk show on the famous diagonal crossing at Oxford Circus.

The British label recruited 18 fans of the brand, of all shapes and sizes, for the shoot following an appeal on Instagram. The models included a medical PA, a company boss, four students, two actors, a musician, two writers and a fashion merchandiser.

Emily Bendell, Bluebella chief executive, said after the launch that the ‘Dare To Bare’ campaign was a fun way to celebrate the company’s unique approach to life and fashion and celebrate the city of London.

She explained: “We have a history of shoots demonstrating both our commitment to celebrating diversity in beauty and of celebrating the city around us and this was the most exciting yet. We put out an appeal on Instagram and were amazed at the response.”

Collecting the award, David Finlayson said: “We’re so excited to win the award for the best marketing, it’s a real honour. We put a lot of work into our marketing so we’re pleased to win.”

Shop all your favorite styles here

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Welcome Palindome

2015 welcomed the arrival of Australia’s newest luxury intimates brand, Palindrome.

The mastermind behind the brand is Sydney local Marie Savvas. Over the past two decades, Marie has played an integral role establishing Australia’s lingerie industry on the international stage through her role as Design Director for Pleasure State Couture and Buyer/Design Director at Bras N Things.

Driven by her successful career and noticing a gap in the intimates market, Marie went on to create her own label to deliver ‘everyday luxury’ pieces that blur the lines between innerwear & outerwear.

Palindrome is a brand that embodies chic, feminine and modern styles fused with flattering fits and unexpected details. The brand was crafted with the intention of paralleling seasonal runway trends with a large emphasis on fit, having developed a system called ‘identi-FIT’.

Marie Savvas, Founder and Creative Director reinforces the key brand message, that lingerie shapes an outfit just as much as clothing. “I’m always thinking about the end-use of a garment. Palindrome is about being contemporary and recognising what our girl wants to wear underneath her fashion. Garments that compliment her body as well as her outfit.”

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Brand story: Only Hearts

Helena Stuart founded Only Hearts in 1978, creating fashion’s first “Inner Outerwear” ™ collection and revolutionizing under garment dressing to come out and be seen.

Today Helena, working alongside daughter Kaya, offers a full range of lifestyle lingerie from sexy sweet undies and bralettes to sleepwear, lounge and wear-anywhere wardrobe staples. Sensuous, natural and just a little bit naughty, Only Hearts is proudly manufactured in New York City using local, deadstock and certified made in green textiles.

Our pieces are worn by Kim and Khloe Kardashian, Scarlett Johansson, Kate Moss, Dakota Johnson, Demi Lovato, Jamie King, Abbey Lee, Jena Malone, Ella Fanning, Bella Heathcoate and Maggie Gyllenhall to name a few. But mostly we’re interested in girls like you.

HQ in New York

We had the pleasure to see the HQ in New York were we saw all the amazing styles.
We truly can’t get enough, the amazing laces and beautiful details Only Hearts knows how to do is exactly what a girl need in her closet! We want every girl in Europe to get the same feeling as we got when we first saw all the beautiful styles!

The So Fine Lace collection.. J’ADORE!

Have you ever seen a more charming lace than this? We are truly in love, when we just found this style we had to have it on our webshop and since that day we are loving all the colors and want to have every single one in our closet. With the delicate see through lace all over, you will love this Only Hearts style as much as we do! Click on the picture and shop all the styles we got….. sign up for our newsletter so you know when we got new colors!