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Welcome ELSE lingerie

The ELSE spirit is effortlessly elegant, irresistibly feminine, timeless and true. Distinctive and personal, ELSE celebrates beauty for the everyday, through a harmonious balance of form and function, style and substance, grace and strength, and aesthetics with comfort.

Employing modern techniques and using only the finest fabrics and lace, ELSE handcrafts every piece in its own private Istanbul-based atelier to the highest standards of quality. 

ELSE is today’s manifestation of a lasting family tradition of crafting lingerie accessories – a contemporary take on a rare vision of quality imagined decades ago. Ela Onur, the founder, was raised amongst the artisans and designers of her family’s lingerie accessory business, so it was only natural for her to channel her refined vision and technical expertise into her own line – ELSE.



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Keep warm in our comfy pajamas

We just got the most comfy pajamas in stock and they are perfect for the cold winters. You can both use them as nightwear or at loungewear when you are hanging out at home. The one’s from Bluebella are made of Satin which makes you feel sexy when you wear it at home. The one’s from Cosabella is made of the softest cotton, which is so comfy that you never want to take it off.

Which one is your favorite?



See all our nightwear here


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It’s definitely bodysuit season!

Do you need a little extra to feel sexy and confident underneath your clothes?
….Or is it just that you want to look fabulous?
WE KOW, bodysuit is the answer. 

Have you seen all of our variations?
They are all comfortable & sexy bodysuits within a wide price range.
Tell us which one is your favorite!

Amelie Bodysuit & Florette Appliqué Bodysuit

Rosebud Embroidery Bodysuit


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Black Banjul love!

We are deeply in love with this style from the amazing designer Carlotta, founder of Serendipity.
It’s designed for you to look amazing on the beach & that is definitely what we did this summer in South of France, 30 degrees, pool and ice cream all day. Can’t ask for more.

This style comes in two colors, black and amber.
Both something you should have for every summer holiday!

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New Brand

For love & lemons 

We are welcoming For Love & Leomons, this brans is so fantastic,
…..the styles, the lace, everything about it, is amazing.

For love and lemons was founded in 2011 by best friends Laura Hall and Gillian Rose Kern,
For Love & Lemons was cultivated on the principles of confidence, femininity and individuality. It is for the woman unafraid to take risks, forge her own way and embrace a bit of adventure. Now offering five lines including Ready-to-Wear, SKIVVIES, KNITZ, SWIM and Lil’ Lemons (for our stylish little ones), it is our mission to design clothes that inspire women to embrace their uniqueness in all aspects of life.

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We are so lucky that one of our brands have their main office in New York City, so we always have a good excuse to fly over the amazing city, that has EVERYTHING. We love to mix business and pleasure 😉

Only Hearts is a brand that really cares about the quality and everything are made by the most amazing laces. You can see their beautiful So Fine Lace collection here

All their lingerie is produced on their main office in New York, which is so charming.
Who do not want lingerie that are both designed & produced in NY?

If you are in New York you have to visit one of the many rooftops there is in the town, get an Aperol Spritz and enjoy the sunset over the city. That gives you one of the most amazing feelings!

We had been recommended to go to Jimmy as the James in Soho and it was amazing! We went there to watch the sunset and we just did not want to go home.